GERTRUDE & OZ Launch Sonas Hospitality Co.
GERTRUDE INC., along with the agency’s Design, Branding, and Production division OZ MFG. COMPANY have completed strategic and creative duties for SONAS Hospitality Co., a family of properties in the Chicagoland area ranging from casual brewpub to fine dining — including The Kerry Piper, Muldoon’s Irish Pub, Pete Miller’s Steak & Seafood, Nevin’s Brewing Company, and flagship brand Midnight Pig Beer. GERTRUDE & OZ led the brand refresh, brand development, and design for all properties.
GERTRUDE & OZ MFG. COMPANY initiated duties for SONAS Hospitality Co. with the rebranding and redevelopment of the parent company brand to align the concept with its roots in the culture of Irish hospitality, inspired by the long standing Irish tradition of welcoming all guests with open arms. As W. B. Yeats said, “There Are No Strangers Here; Only Friends You Haven’t Yet Met.” In Gaelic, SONAS (meaning “happiness”) embodies the character and true experience of Irish hospitality.
Since 1998, SONAS Hospitality Co. has been a premier restaurant company managing Irish pubs, neighborhood restaurants, and brewery environments. The brand is centered on customer enjoyment with a focus on creating great places that brings good people together through welcoming service, great food, entertainment, and relaxed, inviting surroundings. SONAS has worked with GERTRUDE to rebrand all properties under its new creative platform encompassing naming, strategy, brand identity, advertising, P.O.S., collateral, digital, and environmental design.