OZ MFG. COMPANY Signs Around The Bend Beer Co.
Around The Bend Beer Co. has appointed GERTRUDE and OZ Manufacturing Co. as lead strategic and creative agency to handle duties supporting the brand development and launch. A shared vision and passion for innovation brought Around The Bend, GERTRUDE, and OZ MFG. COMPANY together and will be the foundation for showcasing “what’s next” in the world of craft beer.
“Brewing innovation is at the heart of Around The Bend’s approach to craft beer,” said Dan Schedler, Founder of Around The Bend Beer Co. “GERTRUDE and OZ Manufacturing Co. intuitively understand marketing innovation. It’s not only a complement to our philosophy, but an invaluable asset to shaping and launching a new craft beer brand that will stand out on shelf.”
OZ MFG. COMPANY will handle brand development for Around The Bend including identity, packaging, digital, and collateral design, while GERTRUDE will oversee brand positioning and strategy, advertising, and social media.