midnight pig beer – packaging


OZ MFG. COMPANY led design development of the Midnight Pig Beer brand across naming, identity, and packaging. OZ created the distinctive launch identity for Midnight Pig, an iconic illustrated pig graphic featuring a numerical mark inspired by Prohibition-era brews that were packaged as “prescriptions” identified only by a series of numbers, in addition to developing naming and packaging for its family of 11 brews that together tell the brand’s inspired backstory.


Brand World, Brand Identity, Naming, Packaging Design, and 3D Imaging